On Thursday, September 24th at New York’s 6th Annual Advertising Week, Betawave hosted on stage its first-ever Attention Convention, the first in a series of penetrating discussions about the importance of consumer attention in today’s media-saturated world and its role in creating intention.

Friends that make up the most successful purveyors of attention in the fields of entertainment, marketing and media stopped by to share their thoughts about this fractured landscape with our CEO Matt Freeman.

Hailed as "inspiring," "fascinating," and "one of the best Ad Week panels ever," we've captured the best highlights from this panel to share with you.

For those that were able to attend, we hope it was worthy of your attention. For those that were unable to sit through, here is what you missed.

You can also listen to our podcast of the entire panel.

Don't forget to Download Taap, the free app that was demo'd at The Attention Convention. Taap puts the minutes per month for Betawave's publisher sites on your desktop. Download the app.

Brett Ratner: Director, Producer
A Hollywood film and commercial director, and executive TV producer, triple-threat Brett Ratner takes a break in between work to share some of his favorite attention-grabbing scenes and the creative process surrounding them.

Peter Guber: Producer
Film producer Peter Guber has produced countless Hollywood hits -- Batman and Rain Man alone grossed more than $760M in worldwide box office. Hear how he continually changes his storytelling in order to keep up with today’s ADD culture.

Frank Cooper: CMO, Pepsi
Under Frank Cooper’s watch as CMO of Pepsi and with campaigns like “Call Upon Yoda” and “Every 10 Minutes”, Pepsi was awarded the “Best Marketing Web Site of the Year” by Ad Age. Frank joins the discussion with insights on what metrics best measure your consumer’s attention.

Dana Anderson: SVP Marketing, Kraft Foods
From copywriter at Y&R to President & CEO of iconic agencies like FCB & DDB Chicago to SVP of Marketing, Strategy & Communications at Kraft Foods, Dana Anderson has helmed some of the most iconic work in marketing. She shares with us some innovative thoughts on the future of our industry.

Sean Finnegan: Chief Digital Officer, Starcom MediaVest Group
As President, Chief Digital Officer, Starcom MediaVest Group, Sean Finnegan oversees one of the largest digital media investment groups in the world. The former President, Chief Digital Officer of Omnicom Media Group is one of the most respected, insightful & closely followed voices in media for more than a decade.

Liz Ross: Chief Growth Officer, DIGITAS
In her role as Chief Growth Officer for DIGITAS, Liz Ross is devoted to helping clients find exciting and ingenious new modes of growth in today’s digital economy. Liz provides us with a view of the data-addled consumer landscape and ways to win attention amid the chaos.

Matt Freeman, CEO Betawave
CEO of Betawave and former head of Tribal DDB Worldwide, Matt catapulted the firm to become the first digital agency to be named Ad Age’s “Global Agency Network of the Year,” a distinction usually reserved for a traditional network. Hear what an industry vet has to say about fighting for attention in a 140-character, OMG, status-updating world.